In these years, the Danish university sector is undergoing extensive changes.

The international competition is, and will become, significantly harder. We are increasingly competing with other Danish and foreign universities for the best staff and students as well as funding.

At the same time, the whole sector is still challenged by the transformation from elite university to mass university. We have to guarantee the highest academic standards and at the same time prepare a wide range of young people to enter an increasingly changeable labour market.

In addition, the political and societal expectations and demands for higher quality and relevance in education programmes and research are growing. Our education programmes must meet the needs of the labour market, and we are increasingly being challenged on our ability to produce research at the highest international level and to use it actively in relevant research-based education programmes and other activities for the benefit of society.

Finally, nothing indicates that the university sector will receive larger grants in the years to come – quite the contrary.

The changes happening in the world around us mean that we have to change course. If we do not respond, we will find it harder to attract qualified staff and dedicated students and to secure a sound financial basis for our activities. Moreover, the students we attract will have increasing difficulties matching the requirements of the labour market. Therefore, we need a new strategy, so that we can continue to do what we are meant to do and what we are dedicated towards: create knowledge and value for society.